Foundation Guide

Whether it’s the change of season, an every day need or special event, we have a foundation for every time, place and face.  When choosing a foundation you should always consider the following:

    • What type of skin you have — Normal, Dry, Oily, Sensitive, or Mature?
    • What type of coverage you need — Sheer, Medium, or Full?
    • What finish you prefer — a natural, fresh glow, a satin-dewy look, or a shine-free matte complexion?

We offer a variety of options to help you achieve the flawless look you desire. Below is a comprehensive guide to assist you in selecting the foundation that is right for you.  

Mineral Foundation

Skin Type:  Oil-free and non-comedogenic for all skin types.

Coverage:  Sheer to full. This product is applied in layers, so YOU decide how much coverage you want.

Finish: A youthful, flawless finish that is luminous and never cake-y or dull. The mineral pigment in this foundation lies on top of the skin to provide incredible coverage, while the mica reflects the light to minimize imperfections.

Application:  Best applied with our Foundation or Dome Powder Brush .

Picture Perfect Foundation

Skin Type:  Normal to dry and mature skin.

Coverage:  The way you choose to apply it will decide the density of the product on your skin. This is a highly pigmented, creamy opaque formula that disappears into the skin if applied correctly. It provides easy spot coverage and is also buildable for medium to full coverage, without the mask like feel of cream foundations from the past.

Finish: A no-fuss, smooth, and flawless, demi-satin finish — or shall we say picture perfect! Application:  Apply with a dry sponge or our Foundation Brush for extra coverage. Or try a damp sponge or CLEAN fingers for a more natural look.

Matte Foundation

Skin Type:  Oily skin.

Coverage:   Light to medium.

Finish: It absorbs oil and smooths skin without drying, for a polished, shine-free, matte finish. Application: Can be applied with dry or slightly damp sponge (for sheer application) or try our Foundation Brush for a little extra coverage.

Application:  Application: Can be applied with a dry or slightly damp sponge (for sheer application) or try our Foundation Brush for a little extra coverage.

Liquid Foundation

Skin Type:  Normal, dry and mature skin.

Coverage:   Sheer to medium.

Finish:  Natural dewy finish:

Powder Foundation

Skin Type:  For use with all skin types. The binder in this product is natural beeswax making it ideal even for dry skin.

Coverage:  Medium to full.

Finish: The absolute quickest way to get a very polished matte look. Matte is longer lasting, denser, more dramatic and deflects attention.

Application:  Apply using the included sponge for more coverage for less coverage dampen sponge or use one of our powder brushes . Great for touchups!
If you want real coverage without using more than one product, this is the one!

Pressed Powder

Skin Type:  All skin types.

Coverage:  Sheer.

Finish: Translucent shine-free, matte finish.

Application:  Application: Apply with enclosed puff or pair with our Dome Powder Brush for easy on-the-go application.